The buzzword is “hyperlocal” and
interestingly out of 165 entries to a competition, three of the ten winners of
cash awards to “innovate in the hyperlocal space using mobile technologies” are
based in Scotland
Increasing numbers of citizens are using
mobiles to access the web. More and more Gurn visitors are arriving through
mobile (around 12% at present) and that seems to be a trend that will continue
to go upwards. The growing use of mobiles and tablets will continue to impact
on our daily lives.
This observer would recommend that any
readers with an interest of how mobile technologies can possibly aid local
businesses in defined hyperlocal areas, view the following short videos: Local Edge from Leith and Broughton, Scotland; URTV, Community Television is here; Our
town - A fresh approach to hyperlocal. It will be interesting to see how the
three projects progress and whether they eventually roll out mobile apps, such
as local loyalty cards that could work in smaller communities such as Nairn.
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